أثر الطُعم (decoy effect)

07 أبريل 2018

أثر الطُعم (decoy effect) او تأثير الجاذبية أو تأثير الهيمنة غير المتماثلة

في التسويق؛ الظاهرة التي يميل المستهلكون من خلالها إلى إحداث تغيير محدد في التفضيل بين خيارين عند تقديمه أيضًا مع خيار ثالث غير مسيطر عليه بشكل غير متماثل.

يجنح الإنسان إلى تفضيل خيار على آخر اذا احتار بينهما إذا تم تقديم خيار ثالث له. حيث يكون الخيار الثالث مجرّد طعم ليستقرّ المشتري على أحد الخيارين خوفاً من أن يرغب عن كليهما.

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أخر المواضيع من قسم : أثر الطُعم

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أثر الطُعم (decoy effect)

أخر المواضيع من قسم : أثر الطُعم

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